Businesses of all sectors and sizes use digital technologies to store confidential information, from employees’ personal credentials to customers’ credit card numbers—and that’s just the beginning. Unfortunately, handling sensitive data always poses a security risk, since business owners and their employees are responsible for protecting it from leaks and breaches.
There’s no question that social media platforms have transformed how we share information about ourselves and our businesses. It is estimated that 2 billion people worldwide have at least one social media account, with the average web user spending two hours per day browsing networking websites such as Facebook, Twitter, Instagram, and LinkedIn. In addition to helping us connect with family and friends from all over the world, establishing a brand presence on these websites has become an integral part of consumer outreach, business networking, and marketing operations for industry professionals across all sectors.
It seems that every day we see another headline announcing that a prominent company or public organization has been compromised by a cybersecurity breach, losing sensitive data, public trust, and hundreds of thousands (or even millions) of dollars in the process.